Seven Techniques for Effective Presentations
Presenting to any sized audience can be daunting and fill you with anxiety. You are the focus. All eyes are on you. Expectations are high. Everything you say, everything you do, your appearance, your tone of voice, your gestures and the content of your presentation play a part in the efficacy of your delivery. Knowing what you want to say is only part of the whole equation. You want your presentation to have an impact and for the audience to remember the information.
Know your audience
Whether you need to persuade or just inform, you need to understand a number of things about your audience. Who are they? Why are they there? How experienced are they? This helps you frame your content in a way that resonates most strongly with your audience.
Be an expert
No one likes to be told things that they already know. Know more than your audience. This means doing your homework and having evidence for your assertions. Be clear about how you arrived at your opinion.
Prepare your speech
This might feel like an obvious one. But so often, people have not written down what they are going to say. They have a few notes scribbled down on a bit of paper and suddenly in front of hundreds of people they can’t read their notes or understand what they were thinking in the first place. Writing down what you want to say before hand, even if you don’t read it while your up there, helps consolidate your thoughts and ideas. It can provide you with a structure about how you might approach your material.
Rehearse alone, in front of people, film it, record it – do it again and again and again. You need to know what is coming next. You need to know it inside out and back to front. You want it to be second nature. Once you think you cannot possibly do it again – do it again! Keep refining. Keep asking yourself; Is this clear? Does my presentation logically flow? Am I presenting in an engaging way? Am I waffling on? Remember; less is more.
Anecdotes are your friend
Inserting a personal story or a story that acts as an example is an excellent way of connecting with your audience. It makes complex concepts comprehensible. It does this by allowing the audience to use the imaginative side of their brain and understand the point of your presentation from a humanistic perspective. This increases their understanding about why your presentation is important.
You may have written and rehearsed the most exciting speech in history, but if you present it monotone, your audience will disengage. When we are speaking casually to our colleagues, friends or family we use lots of dynamic tones to emphasise a point or to help articulate the story we are telling. Sometimes this exciting dynamic voice disappears when we present. Nerves are usually the culprit. The first step to ensure that we speak with dynamic vocal tone is to be aware of our tendency to flatten tone. A good friend can help with this when they listen to you rehearse! Are you too loud? Too soft? Too monotone?
We subconsciously read so much into the way people physically hold themselves. The best way to present is to make sure you are standing tall and relaxed – confident and open. Leave your arms on the podium or down by your sides when you are not using them to make gestures. Make sure your gestures are natural and spontaneous. Maintain eye contact. Make sure the clothes you choose to wear facilitate easy movement and do not distract from the incredible amount of work that you’ve put into this presentation.