by Alex Sangster.
“A culture cannot evolve without honest, powerful storytelling”
Once upon a time there was a leader who wanted to share a vision……
Once upon a time there was a pioneer who wanted to take her people out into wild new wonderlands…
Once upon a time there was an exhausted company manager who really wanted to find a way to get his people on board with the new branding…
Telling stories matters and telling stories well isn’t something that just happens. Melbourne Playback is all about opening people up to their untapped potential as storytellers so that the message of their brand or the vision of their company, can be fully actualised.
In her recent book ‘Gossip from the Forest’ looking at how telling stories are one of our earliest cultural forms, Sarah Maitland argues that;
“The whole tradition of [oral] story telling is endangered by modern technology. Although telling stories is a very fundamental human attribute, to the extent that psychiatry now often treats ‘narrative loss’- the inability to construct a story of one’s own life – as a loss of identity or ‘personhood,’
it is not natural but an art form — you have to learn to tell stories.
The well-meaning mother is constantly frustrated by the inability of her child to answer questions like ‘What did you do today?’ (to which the answer is usually a muttered ‘nothing’ – but the ‘nothing’ is cover for ‘I don’t know how to tell a good story about it, how to impose a story shape on the events’). To tell stories, you have to hear stories and you have to have an audience to hear the stories you tell.’
Melbourne Playback opens up space for people to hear stories – to really hear them. We also create a space where people begin to learn, not only that they do have powerful stories within them but also how to tell these stories to a community.
We know that stories help us navigate life’s complex social problems — that children learn about the world through listening to what happens, once upon a time, to wild wolves and brave girls. We also know that the ability to hold our personal story in the context of our culture’s meta narrative is profoundly empowering.
Jonathon Gottscall in his book ‘The Storytelling Animal’ draws on the latest research in neuroscience, psychology, and evolutionary biology to reveal to us what it means to be a storytelling animal. And he argues that ‘the more absorbed you are in a story, the more it changes your behavior. So if you are equipped to tell your story or the story of your organization and its vision well, then you are more likely to be able to initiate behavior and culture change’.
We also now know that our brains become more active when we tell stories.
And that we feel much more engaged when we hear a narrative about events. According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
He writes of how, rather than struggling with getting people on board with your projects and ideas, you should simply tell them a story. Research shows us that storytelling is the most effective way to plant ideas into other people’s minds.
Melbourne Playback has a proven track record in working with organizations to help them learn how to articulate their own story and to then dynamically share that story with the wider world.